Outside In have trained our entire product management team in North America over the last year. Their view on Outside In thinking will make us a much more formidable competitor.
SVP, Comcast – 86 Bn revenues
Outside in developed our Value Proposition, Segmentation and insight approach and have trained close to 2,000 of our Product Managers, Sales teams, R&D colleagues and Marketing managers on our new approach right on up to the Board itself
North American CMO, Idexx – 2.5 Bn revenues
For a technology-driven company, the 6 elements trainings on Value Proposition and customer insight-driven product development have been eye-opening experiences for our product development and marketing teams. We have embraced the principles and embedded the steps in our formal processes.l
SVP, International – 3.5 Bn revenues
The feedback has been overwhelmingly positive, both written & verbal. Comments like: “Awakening; insightful; consumer insight is so hard”, ‘thought I was good at this but I’m not’. And I picked up with a few who are now challenging themselves as to whether they’ve really understood the customer insight underpinning the services & technologies they’re working on.
Post Senior Management Team, Feedback BT – 24 Bn revenues, 180 countries
They not only helped us rethink the culture but develop our value propositions as well. Their materials are exceptional, and their thinking is first class, they made a diverse team of very product and technology centric people share a common vision of the importance of consumer insight in an incredibly short time.
VP, Glaxo SmithKline – 44 Bn revenues
The approach Mat is advocating is helping us to put our innovative ideas in a framework allowing us to make the right choices. His highly interactive training sessions are much appreciated and will stay in the minds of the participants forever.
Head of Product Management, Signify Lighting – 6.8 Bn revenues